Press Releases

Old(er) Buyers Overtake First Timers

Wednesday 18 July 2012

A recent survey taken by Relocation Agent Network amongst its member estate agents has found a shift in the type of buyer entering the market today, compared to 10 years ago.

In 2002, the majority (48%) of survey respondents said that the homebuyer population was mostly made up of young buyers entering the market for the very first time, but 10 years on, this figure has dropped to just 1% of respondents indicating so.

As first time buyers grow scarce, an older group of buyers appears to have taken their place. A massive 64% of respondents now identify married couples under 50 as the main buyer type and a further quarter of respondents say married couples over 50 are.

So how does this affect sellers? We’re still experiencing a healthy market, but as the buyer demographic evolves, so too should the approach of estate agents and the sellers they help. Generally, although the older buyer is prepared to pay for a higher quality property, 85% of survey respondents state that a realistic asking price remains key as the older buyer continues to be price-conscious. If you try to sell your house for more than the market value, you may end up selling it for less than you would have if you priced it correctly from the start of the process.

For sellers out there, as a member of Relocation Agent Network, the national network of independent estate agents, we work with our fellow members from across the UK to help relocating families move into your local area - offering you an entirely new channel of prospective buyer. If you’re thinking of buying (whatever your age!), we have been handpicked by Relocation Agent Network, who consider us to be your local area’s Local Expert for buyer property.

So whether buying or selling, contact us today!


About Relocation Agent Network. Relocation Agent Network is a national network of specially selected estate agents. All members are handpicked after thorough checks identify them as the best estate agent to represent Relocation Agent Network in their area. The Network provides coverage throughout England, Scotland and Wales. Relocation Agent Network is a division of Cartus, the premier provider of global relocation services, with over 160,000 customers moved worldwide every year. In the UK, Cartus uses Network members to buy and sell homes for these relocating families. As well as relocating families moving with Cartus, Relocation Agent Network helps house movers in other parts of the country by referring buyers and sellers from one area to another.

Contact: For further information, please contact Louise Rachael, 01793 756045 and/or

Back to press releases